China zapft deutsche Brauwirtschaft an

Wer gern deutsches Bier trinkt, der sollte es im Idealfall auch selbst brauen. Gesagt, getan: China interessiert sich momentan verstärkt für hiesige Brauereien, vor allem solche, die wirtschaftliche Probleme haben trotz ihres guten Namens und einer starken Marke. Auch die weithin bekannte Pfungstädter Brauerei gehört zu diesem Kreis.

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40 LITER PRO KOPF

China liegt bei den deutschen Bierausfuhren auf Platz zwei hinter Italien. Der chinesische Markt selbst ist mit 440 Millionen Hektolitern der weltgrößte. Fünf Mal so groß wie der Deutsche. Pro Kopf aber werden nur etwa 40 Liter im Jahr getrunken, hierzulande knapp 100.

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